Bringing the fandom together.

Black and white image of a castle surrounded by tall coniferous trees.

Magical
experiences

By 2017, the Wizarding World had grown into something far bigger than any single platform. Films, games, books, and fan communities were thriving, but scattered. There wasn’t one place where all of it came together.

Our team at Huge set out to change that. Working with Pottermore and Warner Bros., we developed the winning pitch and strategy that brought every corner of the Wizarding World under one digital roof.

My focus was on shaping a connected experience, one that invited fans to explore, interact, and truly belong. We built a journey around discovery and community, where visitors could claim their Hogwarts house, find their Patronus, and dive deep into stories and lore. The design balanced cinematic richness with intuitive usability, creating moments of joy and surprise that felt unmistakably magical.

Client
Warner Media

Role
Art director
Visual designer

Scope + Deliverables
Experience strategy
Visual design
Illustration
Interactive prototypes

Timeline
2017

A website homepage for a wizarding world portal featuring a background illustration of a dragon breathing fire, with a search bar and popular categories like Gryffindor, Harry Potter, and Quidditch cup. Below are three featured videos or images titled 'Quidditch cup', 'Harry vs Voldemort Final Battle', and 'The Potter Family'.
Multiple electronic devices displaying streaming content about movies and TV shows, including a large screen showing a creature from "Fantastic Beasts" and a tablet with a dragon scene from "Harry Potter".
A wizarding world website with a dark background features a magic wand with a twisted, gnarled wood handle and a thin, straight shaft. The phrase 'Find your wand' is in the top left corner, and the word 'Holly' appears prominently in the center. Text below highlights qualities like bravery, honesty, and kindness, aimed at witches and wizards seeking a special wand.
Screen capture of a fictional game interface featuring a dragon in the background with fire and smoke. Overlaid are icons and labels for sections: Gryffindor, My Spells with a wand icon, Beast Collection with a wolf icon, Knowledge with a book icon, and News with a quill icon.
A digital fantasy-themed webpage design showing a dragon breathing fire, with Harry Potter and a Triwizard Cup theme, including icons and text overlay.
Poster for Harry Potter and the Deathly Hallows Part 1 featuring Harry Potter, Ron Weasley, and Hermione Granger running through a forest.
A digitally manipulated creature with the body of a black otter and the head of a bird with a red beak, holding a chain in its paw.
Website homepage for Wizarding World focusing on Fantastic Beasts. Features a dragon face, text about finding magical creatures, images of characters and creatures, sketches, and a section on buying related books.
A webpage about the house of Gryffindor from Harry Potter. It features sections on behind-the-scenes content, Minerva McGonagall, the house history, traits, famous characters like Harry Potter, Hermione, Albus Dumbledore, Ron Weasley, and Neville Longbottom, with images of a cozy fireplace, a Gryffindor crest, and characters from the series.
Collection of mobile app and website screens related to Wizarding World, featuring images of Harry Potter characters, magical themes, and various interactive features.
A person with curly red hair petting a large, golden-colored dragon with a detailed face and sharp features.
Text reading 'The House of the Brave and Bold' with a faint lion illustration in the background.

More to see

All Work
Next Project
Previous Project