Magical
experiences

By 2017, the Wizarding World had grown into something far bigger than any single platform. Films, games, books, and fan communities were thriving, but scattered. There wasn’t one place where all of it came together.

Our team at Huge set out to change that. Working with Pottermore and Warner Bros., we developed the winning pitch and strategy that brought every corner of the Wizarding World under one digital roof.

My focus was on shaping a connected experience, one that invited fans to explore, interact, and truly belong. We built a journey around discovery and community, where visitors could claim their Hogwarts house, find their Patronus, and dive deep into stories and lore. The design balanced cinematic richness with intuitive usability, creating moments of joy and surprise that felt unmistakably magical.

Client
Warner Media