Be the balance.
Designing the rhythm between movement and stillness.
200 South Orange was in the middle of a transformation. New architecture, new energy, and a need to rethink how people actually felt moving through the space. Piedmont Realty Group wanted to attract modern tenants and bring more life to the building’s entry experience, starting with the lobby.
The challenge was clear: connect the outdoor courtyard and the interior atrium in a way that felt seamless and alive. The space between them needed more than light. It needed personality. My team reimagined a dark connector space into a dynamic, interactive environment that bridges the courtyard and lobby, turning a pass-through into a destination.
Working with SudoMagic, we designed a floor-to-ceiling digital installation that reacts to movement, weather, and time of day. It shifts and changes constantly, creating a living bridge between the two spaces. Instead of a transition zone, it became a moment of play and discovery, a reminder that even in balance, there’s always motion.
Role
Creative director
Experience designer
Client
Piedmont Realty
Group
Scope + Deliverables
Immersive experience design
UX & visual strategy
Timeline
2021-2022
Flow
Time. Energy. People. Commerce
Many things flow through 200 South Orange every day. Through a simple but impactful interplay of color and motion – we illustrate the life force that flows through 200 South Orange. It is a celebration of the diversity of our tenants and the movement, energy and balance that is struck when all of these elements intersect.
Shadow
Dark and light. Mass and volume. Form and function.
These dualistic relationships have an intrinsic balance that is the foundation of our concept of balance at 200 South Orange. From the material selections to the structural shapes, our property has a modern, sculptural tone that is brought to life in this concept.
